Just in case you didn’t know, Jay Z recently dropped the music video for his platinum hit “Holy Grail”, featuring Justin Timberlake. It was directed by Anthony Mandler, and made its debut on Facebook.
I assume that this move was strategized by Jay Z and his team to continue the “new rules theme” he’s been using to market himself, as “Holy Grail” is the first video, from a major artist, to debut on the social networking site.
The releasing of the video has all fans of the song feeling pure joy as they have been awaiting a visual for this song for quite some time. I can just see people watching the video now like:
The video is rather interesting, and I encourage fans to head over to his Facebook and check it out.