…OR you would blame it on the fact that scoring a 29% on Rotten Tomatoes is not actually a good thing.
Bring it back to the discussion at hand, Digital Spy recently spoke to Chloë Grace Moretz (who was likely promoting her current movie, If I Stay) about the likelihood of her reprising her role in any future Kick-Ass movies. What she had to say wasn’t exactly reassuring for Kick-Ass fans:
“Sadly, I think I’m done with the character. Hit-Girl was a very cool character, but I don’t think there will be any more movies. You make these movies for the fanboys, but nowadays everyone seems to pirate them rather than watch them in the movie theater.
‘Kick-Ass 2′ was one of the number one pirated movies of the year, but that doesn’t help us because we need box office figures. We need to prove to the distributors that we can make money from a third and a fourth movie – but because it didn’t do so well, we can’t make another one.
If you want more than one movie, everyone has to go and see movies at the cinema. It’s all about the numbers in the theater” (Digital Spy).
She makes a point that it is important to see movies in theaters if you want them to succeed, especially R-rated movies as they are already cutting out a significant amount of box office potential by their rating alone. That being said, usually (if you’re lucky, as sometimes good movies do in fact suffer at the box office for a variety of reasons. See the latest example, Sin City: A Dame to Kill For), a movie’s quality and subsequent word-of-mouth surrounding it will do all of the box office work…which is something that did not happen in the case of Kick Ass 2.
In fact, word-of-mouth definitely worked against it, as I had plenty of compatriots urge me to skip the aforementioned movie. Though, I eventually saw it on DVD, I was in fact glad that I decide to skip it. What I am trying to say is that we can blame piracy all day (The Expendables 3, I am definitely looking at you), but ultimately, if your movie is in fact ass and it ends up bombing, you have no one to blame but yourself (and sometimes random ass bad luck or bad marketing, i.e. Sin City: A Dame to Kill For, Iron Giant, Fight Club, etc).
What do you think? Are you sad that there won’t be a Kick-Ass 3? Let me know in the comments below!
Source: Screen Rant, Digital Spy
Images From: Gifsoup.com, Marvel.com